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HB 1273
Indiana House•Passed
Summary
HB 1273, which requirements for proxy advisors, was introduced in the House on Jan 6, 2026 by Rep. Kyle Pierce (R) with 3 co-sponsors. It last saw action on Mar 3, 2026: Public Law 60.
Record
Text
HB 1273 has 3 co-sponsors and 3 roll calls.
hb1273/enrolled.txtSecond Regular Session of the 124th General Assembly (2026)PRINTING CODE. Amendments: Whenever an existing statute (or a section of the IndianaConstitution) is being amended, the text of the existing provision will appear in this style type,additions will appear in this style type, and deletions will appear in this style type.Additions: Whenever a new statutory provision is being enacted (or a new constitutionalprovision adopted), the text of the new provision will appear in this style type. Also, theword NEW will appear in that style type in the introductory clause of each SECTION that addsa new provision to the Indiana Code or the Indiana Constitution.Conflict reconciliation: Text in a statute in this style type or this style type reconciles conflictsbetween statutes enacted by the 2025 Regular Session of the General Assembly.HOUSE ENROLLED ACT No. 1273AN ACT to amend the Indiana Code concerning trade regulation.Be it enacted by the General Assembly of the State of Indiana:SECTION 1. IC 24-4-27.5 IS ADDED TO THE INDIANA CODEAS A NEW CHAPTER TO READ AS FOLLOWS [EFFECTIVEJULY 1, 2026]:Chapter 27.5. Proxy AdvisorsSec. 0.5. As used in this chapter, "affiliated group" means agroup of one (1) or more entities in which a controlling interest isowned by a common owner or owners, either corporate ornoncorporate, or by one (1) or more of the member entities.Sec. 0.7. As used in this chapter, "charitable organization"means an organization that is recognized as tax exempt underSection 501(c)(3) of the Internal Revenue Code.Sec. 1. As used in this chapter, "default recommendation orpolicy" means a system, set of rules, principles, or guidelinesdesigned to assist with voting decisions on any entity proposals orproxy proposals.Sec. 2. (a) As used in this chapter, "entity" means a:(1) business corporation (as defined in IC 23-0.5-1.5-3);(2) general partnership (as defined in IC 23-0.5-1.5-13),including a limited liability partnership (as defined inIC 23-0.5-1.5-21);(3) limited partnership (as defined in IC 23-0.5-1.5-22); or(4) limited liability company (as defined in IC 23-0.5-1.5-20).HEA 1273 — Concur2(b) The term does not include:(1) an individual;(2) a business trust, a trust with a predominately donativepurpose, or a charitable trust;(3) an association or relationship that:(A) is not listed in subsection (a); and(B) is not a partnership under the rules stated inIC 23-4-1-7 or a similar provision of the law of anotherjurisdiction;(4) a decedent's estate; or(5) a government or a governmental subdivision, agency, orinstrumentality.Sec. 3. As used in this chapter, "entity management" means anindividual or group of individuals that actively oversee and directan entity's activities, resources, and personnel to accomplish theentity's objectives.Sec. 4. As used in this chapter, "entity proposal" means anyproposal made by an entity to its interest holders that is includedin the entity's proxy statement, including director nominations orelections or any proposal relating to director nominations orelections, executive compensation, corporate transactions,corporate structure, auditor selection, or entity policy on anysubject.Sec. 5. As used in this chapter, "interest" means:(1) a share in a business corporation (as defined inIC 23-0.5-1.5-3); or(2) a governance interest or economic interest in any othertype of unincorporated entity.Sec. 6. As used in this chapter, "interest holder" means a directholder of an interest in an entity.Sec. 7. As used in this chapter, "proxy advisor" means a personwho, for compensation, provides a proxy advisory service tointerest holders of an entity or to other persons with authority tovote on behalf of interest holders of an entity. The term does notinclude:(1) a financial institution (as defined in IC 4-4-28-3) that hasits deposits insured by the FDIC (as defined in IC 28-6.2-1-10)and provides proxy advisory services as a result of a fiduciaryduty that the financial institution owes to the recipient of thefinancial institution's proxy advisory services, regardless ofwhether the fiduciary duty is required by agreement, statute,regulation, or common law; andHEA 1273 — Concur3(2) any:(A) employee of a financial institution described insubdivision (1);(B) affiliate of a financial institution described insubdivision (1); and(C) employee of an affiliate of a financial institutiondescribed in subdivision (1).Sec. 8. (a) As used in this chapter, "proxy advisory service"means any of the following services that are provided in connectionwith an entity or are provided to any person in Indiana:(1) Advice or a recommendation on how to vote on an entityproposal or proxy proposal.(2) Proxy statement research and analysis regarding an entityproposal or proxy proposal.(3) Development of proxy voting recommendations or policies,including establishing default recommendations or policies.(b) The term does not include a charitable organization if:(1) the charitable organization's gross annual revenueattributable to proxy advisory services is less than fivehundred thousand dollars ($500,000); and(2) each affiliated group of the charitable organization has acombined gross annual revenue attributable to proxy advisoryservices that is less than five hundred thousand dollars($500,000), if applicable.Sec. 9. As used in this chapter, "proxy proposal" means anyproposal made by an interest holder of an entity that is included inthe entity's proxy statement, including a proposal relating to anyof the subjects that could be covered by an entity proposal.Sec. 10. As used in this chapter, "written financial analysis"means a written document that:(1) analyzes the expected short term and long term financialbenefits and costs to an entity of implementing an entityproposal or proxy proposal;(2) concludes what vote or course of action is most likely topositively affect interest holder value; and(3) explains the methods and processes used to prepare theanalysis, including the experience and geographic location ofthe personnel who formed the conclusion.Sec. 11. (a) If a proxy advisor makes a recommendation againstentity management on an entity proposal or proxy proposal, ormakes a default recommendation or policy concerning votesagainst entity management on entity proposals or proxy proposals,HEA 1273 — Concur4and the proxy advisor does not do so based on a written financialanalysis, the proxy advisor shall do the following:(1) At the time the proxy advisor provides the proxy advisoryservices, provide a clear and conspicuous disclosure to eachinterest holder or any person acting on behalf of an interestholder receiving the proxy advisory services that:(A) identifies the services being provided by the proxyadvisor;(B) identifies the recommendation or policy at issue; and(C) states that the proxy advisor has made therecommendation or policy without utilizing a writtenfinancial analysis regarding the impact that therecommended action would have on entity interest holdersthat:(i) analyzes the expected short term and long termfinancial benefits and costs to the entity of implementingthe entity proposal or proxy proposal;(ii) concludes what vote or course of action is most likelyto positively affect interest holder value; and(iii) explains the methods and processes used to preparethe analysis, including the experience and geographiclocation of the personnel who formed the conclusion.(2) If the proxy advisor provides proxy advisory servicesdescribed in section 8(1) or 8(2) of this chapter, then at thetime the proxy advisor provides the proxy advisory servicesdescribed in section 8(1) and 8(2) of this chapter, the proxyadvisor must provide the disclosure described in subdivision(1) to entity management.(3) For the entire time that a proxy advisor is providing proxyadvisory services to an interest holder of an entity or anyperson acting on behalf of an interest holder of an entity,prominently display on the home page of the proxy advisor'swebsite a statement that the proxy advisor has made arecommendation:(A) against entity management on an entity proposal orproxy proposal; and(B) without utilizing a written financial analysis regardingthe impact that the recommended action would have onentity interest holders that:(i) analyzes the expected short term and long termfinancial benefits and costs to the entity of implementingthe entity proposal or proxy proposal;HEA 1273 — Concur5(ii) concludes what vote or course of action is most likelyto positively affect interest holder value; and(iii) explains the methods and processes used to preparethe analysis, including the experience and geographiclocation of the personnel who formed the conclusion.(b) If a proxy advisor makes a recommendation against entitymanagement on an entity proposal or proxy proposal, or makes adefault recommendation or policy concerning votes against entitymanagement on entity proposals or proxy proposals, and the proxyadvisor does so based on a written financial analysis, the proxyadvisor shall do the following:(1) At the time the proxy advisor provides the proxy advisoryservices, provide a clear and conspicuous disclosure to eachinterest holder or any person acting on behalf of an interestholder receiving the proxy advisory services that:(A) identifies the services being provided by the proxyadvisor;(B) identifies the recommendation or policy at issue;(C) states that the proxy advisor utilized a written financialanalysis that:(i) analyzes the expected short term and long termfinancial benefits and costs to the entity of implementingthe entity proposal or proxy proposal;(ii) concludes what vote or course of action is most likelyto positively affect interest holder value; and(iii) explains the methods and processes used to preparethe analysis, including the experience and geographiclocation of the personnel who formed the conclusion; and(D) states that the written financial analysis described inclause (C) is available upon request.(2) Make the written financial analysis described insubdivision (1)(C) available to an interest holder or anyperson acting on behalf of an interest holder, receiving theproxy advisory services within a reasonable time after aninterest holder or any person acting on behalf of an interestholder, receiving the proxy advisory services requests thewritten financial analysis.(3) If the proxy advisor provides proxy advisory servicesdescribed in section 8(1) or 8(2) of this chapter, then at thetime the proxy advisor provides the proxy advisory servicesdescribed in section 8(1) and 8(2) of this chapter, the proxyadvisor must provide a copy of the written financial analysisHEA 1273 — Concur6described in subdivision (1)(C) to entity management.Sec. 12. (a) As used in this section, "interested person" means:(1) a recipient of proxy advisory services provided by a proxyadvisor;(2) an entity that is the subject of proxy advisory servicesdescribed in section 8(1) or 8(2) of this chapter provided by aproxy advisor; and(3) any interest holder of an entity that is the subject of proxyadvisory services described in section 8(1) or 8(2) of thischapter provided by a proxy advisor.(b) A proxy advisor who violates any provision of this chaptercommits a deceptive act which is actionable under IC 24-5-0.5 andsubject to the penalties of IC 24-5-0.5.(c) Notwithstanding subsection (b), an interested person maybring an action seeking a declaratory judgment or injunctive reliefagainst a proxy advisor who the interested person believes hasviolated this chapter. Not later than seven (7) days after the date onwhich an interested person brings an action under this subsection,the interested person shall provide written notice to the attorneygeneral that informs the attorney general of the existence of theaction. The attorney general has the right to intervene in an actionunder this subsection.SECTION 2. IC 24-5-0.5-2, AS AMENDED BY P.L.206-2025,SECTION 5, AND AS AMENDED BY P.L.227-2025, SECTION 42,AND AS AMENDED BY THE TECHNICAL CORRECTIONS BILLOF THE 2026 GENERAL ASSEMBLY, IS CORRECTED ANDAMENDED TO READ AS FOLLOWS [EFFECTIVE JULY 1, 2026]:Sec. 2. (a) As used in this chapter:(1) "Consumer transaction" means a sale, lease, assignment,award by chance, or other disposition of an item of personalproperty, real property, a service, or an intangible, exceptsecurities and policies or contracts of insurance issued bycorporations authorized to transact an insurance business underthe laws of the state of Indiana, with or without an extension ofcredit, to a person for purposes that are primarily personal,familial, charitable, agricultural, or household, or a solicitation tosupply any of these things. However, the term includes thefollowing:(A) A transfer of structured settlement payment rights underIC 34-50-2.(B) An unsolicited advertisement sent to a person by telephonefacsimile machine offering a sale, lease, assignment, award byHEA 1273 — Concur7chance, or other disposition of an item of personal property,real property, a service, or an intangible.(C) The collection of or attempt to collect a debt by a debtcollector.(D) The provision of a product or service to a:(i) state law enforcement agency; or(ii) local law enforcement agency;(iii) state agency; or(iv) local agency;in Indiana.(D) (E) Conduct that arises from, occurs in connection with,or otherwise involves a transaction for emergency towing (asdefined in IC 24-14-2-5) of a personal or commercial vehicle.(2) "Person" means an individual, corporation, the state of Indianaor its subdivisions or agencies, business trust, estate, trust,partnership, association, nonprofit corporation or organization, orcooperative or any other legal entity.(3) "Supplier" means the following:(A) A seller, lessor, assignor, or other person who regularlyengages in or solicits consumer transactions, includingsoliciting a consumer transaction by using a telephonefacsimile machine to transmit an unsolicited advertisement.The term includes a manufacturer, a wholesaler, or a retailer,or, in a consumer transaction described in subdivision (1)(D),an entity that provides a product or service to a state lawenforcement agency, or local law enforcement agency, stateagency, or local agency in Indiana, whether or not the persondeals directly with the consumer.(B) A debt collector.(4) "Subject of a consumer transaction" means the personalproperty, real property, services, or intangibles offered orfurnished in a consumer transaction.(5) "Cure" as applied to a deceptive act, means either:(A) to offer in writing to adjust or modify the consumertransaction to which the act relates to conform to thereasonable expectations of the consumer generated by suchdeceptive act and to perform such offer if accepted by theconsumer; or(B) to offer in writing to rescind such consumer transactionand to perform such offer if accepted by the consumer.The term includes an offer in writing of one (1) or more items ofvalue, including monetary compensation, that the supplierHEA 1273 — Concur8delivers to a consumer or a representative of the consumer ifaccepted by the consumer.(6) "Offer to cure" as applied to a deceptive act is a cure that:(A) is reasonably calculated to remedy a loss claimed by theconsumer; and(B) includes a minimum additional amount that is the greaterof:(i) ten percent (10%) of the value of the remedy underclause (A), but not more than four thousand dollars($4,000); or(ii) five hundred dollars ($500);as compensation for attorney's fees, expenses, and other coststhat a consumer may incur in relation to the deceptive act.(7) "Uncured deceptive act" means: a deceptive act:(A) a deceptive act with respect to which a consumer who hasbeen damaged by such act has given notice to the supplierunder section 5(a) of this chapter; and(B) either:(i) no offer to cure has been made to such consumer withinthirty (30) days after such notice; or(ii) the act has not been cured as to such consumer within areasonable time after the consumer's acceptance of the offerto cure.(8) "Incurable deceptive act" means a deceptive act done by asupplier as part of a scheme, artifice, or device with intent todefraud or mislead. The term includes a failure of a transferee ofstructured settlement payment rights to timely provide a true andcomplete disclosure statement to a payee as provided underIC 34-50-2 in connection with a direct or indirect transfer ofstructured settlement payment rights.(9) "Local agency" means an administration, an agency, anauthority, a board, a bureau, a commission, a committee, acouncil, a department, a division, an institution, an office, anofficer, a service, or other similar body of a politicalsubdivision created or established under law.(10) "Political subdivision" means a county, township, city,town, municipal corporation (as defined in IC 36-1-2-10), orspecial taxing district. However, the term does not include aschool corporation or charter school.(9) (11) "Senior consumer" means an individual who is at leastsixty (60) years of age.(12) "State agency" means an administration, an agency, anHEA 1273 — Concur9authority, a board, a bureau, a commission, a committee, acouncil, a department, a division, an institution, an office, anofficer, a service, or other similar body of state governmentcreated or established under law. The term includes a bodycorporate and politic of the state created by statute. The termdoes not include a state educational institution (as defined inIC 21-7-13-32).(10) (13) "Telephone facsimile machine" means equipment thathas the capacity to transcribe text or images, or both, from:(A) paper into an electronic signal and to transmit that signalover a regular telephone line; or(B) an electronic signal received over a regular telephone lineonto paper.(11) (14) "Unsolicited advertisement" means material advertisingthe commercial availability or quality of:(A) property;(B) goods; or(C) services;that is transmitted to a person without the person's prior expressinvitation or permission, in writing or otherwise.(12) (15) "Debt" has the meaning set forth in 15 U.S.C.1692(a)(5).(13) (16) "Debt collector" has the meaning set forth in 15 U.S.C.1692(a)(6). The term does not include a person admitted to thepractice of law in Indiana if the person is acting within the courseand scope of the person's practice as an attorney. The termincludes a debt buyer (as defined in IC 24-5-15.5).(b) As used in section 3(b)(15) and 3(b)(16) of this chapter:(1) "Directory assistance" means the disclosure of telephonenumber information in connection with an identified telephoneservice subscriber by means of a live operator or automatedservice.(2) "Local telephone directory" refers to a telephone classifiedadvertising directory or the business section of a telephonedirectory that is distributed by a telephone company or directorypublisher to subscribers located in the local exchanges containedin the directory. The term includes a directory that includeslistings of more than one (1) telephone company.(3) "Local telephone number" refers to a telephone number thathas the three (3) number prefix used by the provider of telephoneservice for telephones physically located within the area coveredby the local telephone directory in which the number is listed. TheHEA 1273 — Concur10term does not include long distance numbers or 800-, 888-, or900- exchange numbers listed in a local telephone directory.SECTION 3. IC 24-5-0.5-3, AS AMENDED BY P.L.104-2024,SECTION 42, IS AMENDED TO READ AS FOLLOWS [EFFECTIVEJULY 1, 2026]: Sec. 3. (a) A supplier may not commit an unfair,abusive, or deceptive act, omission, or practice in connection with aconsumer transaction. Such an act, omission, or practice by a supplieris a violation of this chapter whether it occurs before, during, or afterthe transaction. An act, omission, or practice prohibited by this sectionincludes both implicit and explicit misrepresentations.(b) Without limiting the scope of subsection (a), the following acts,and the following representations as to the subject matter of aconsumer transaction, made orally, in writing, or by electroniccommunication, by a supplier, are deceptive acts:(1) That such subject of a consumer transaction has sponsorship,approval, performance, characteristics, accessories, uses, orbenefits it does not have which the supplier knows or shouldreasonably know it does not have.(2) That such subject of a consumer transaction is of a particularstandard, quality, grade, style, or model, if it is not and if thesupplier knows or should reasonably know that it is not.(3) That such subject of a consumer transaction is new or unused,if it is not and if the supplier knows or should reasonably knowthat it is not.(4) That such subject of a consumer transaction will be suppliedto the public in greater quantity than the supplier intends orreasonably expects.(5) That replacement or repair constituting the subject of aconsumer transaction is needed, if it is not and if the supplierknows or should reasonably know that it is not.(6) That a specific price advantage exists as to such subject of aconsumer transaction, if it does not and if the supplier knows orshould reasonably know that it does not.(7) That the supplier has a sponsorship, approval, or affiliation insuch consumer transaction the supplier does not have, and whichthe supplier knows or should reasonably know that the supplierdoes not have.(8) That such consumer transaction involves or does not involvea warranty, a disclaimer of warranties, or other rights, remedies,or obligations, if the representation is false and if the supplierknows or should reasonably know that the representation is false.(9) That the consumer will receive a rebate, discount, or otherHEA 1273 — Concur11benefit as an inducement for entering into a sale or lease in returnfor giving the supplier the names of prospective consumers orotherwise helping the supplier to enter into other consumertransactions, if earning the benefit, rebate, or discount iscontingent upon the occurrence of an event subsequent to the timethe consumer agrees to the purchase or lease.(10) That the supplier is able to deliver or complete the subject ofthe consumer transaction within a stated period of time, when thesupplier knows or should reasonably know the supplier could not.If no time period has been stated by the supplier, there is apresumption that the supplier has represented that the supplierwill deliver or complete the subject of the consumer transactionwithin a reasonable time, according to the course of dealing or theusage of the trade.(11) That the consumer will be able to purchase the subject of theconsumer transaction as advertised by the supplier, if the supplierdoes not intend to sell it.(12) That the replacement or repair constituting the subject of aconsumer transaction can be made by the supplier for the estimatethe supplier gives a customer for the replacement or repair, if thespecified work is completed and:(A) the cost exceeds the estimate by an amount equal to orgreater than ten percent (10%) of the estimate;(B) the supplier did not obtain written permission from thecustomer to authorize the supplier to complete the work evenif the cost would exceed the amounts specified in clause (A);(C) the total cost for services and parts for a single transactionis more than seven hundred fifty dollars ($750); and(D) the supplier knew or reasonably should have known thatthe cost would exceed the estimate in the amounts specified inclause (A).(13) That the replacement or repair constituting the subject of aconsumer transaction is needed, and that the supplier disposes ofthe part repaired or replaced earlier than seventy-two (72) hoursafter both:(A) the customer has been notified that the work has beencompleted; and(B) the part repaired or replaced has been made available forexamination upon the request of the customer.(14) Engaging in the replacement or repair of the subject of aconsumer transaction if the consumer has not authorized thereplacement or repair, and if the supplier knows or shouldHEA 1273 — Concur12reasonably know that it is not authorized.(15) The act of misrepresenting the geographic location of thesupplier by listing an alternate business name or an assumedbusiness name (as described in IC 23-0.5-3-4) in a local telephonedirectory if:(A) the name misrepresents the supplier's geographic location;(B) the listing fails to identify the locality and state of thesupplier's business;(C) calls to the local telephone number are routinely forwardedor otherwise transferred to a supplier's business location thatis outside the calling area covered by the local telephonedirectory; and(D) the supplier's business location is located in a county thatis not contiguous to a county in the calling area covered by thelocal telephone directory.(16) The act of listing an alternate business name or assumedbusiness name (as described in IC 23-0.5-3-4) in a directoryassistance data base if:(A) the name misrepresents the supplier's geographic location;(B) calls to the local telephone number are routinely forwardedor otherwise transferred to a supplier's business location thatis outside the local calling area; and(C) the supplier's business location is located in a county thatis not contiguous to a county in the local calling area.(17) The violation by a supplier of IC 24-3-4 concerningcigarettes for import or export.(18) The act of a supplier in knowingly selling or reselling aproduct to a consumer if the product has been recalled, whetherby the order of a court or a regulatory body, or voluntarily by themanufacturer, distributor, or retailer, unless the product has beenrepaired or modified to correct the defect that was the subject ofthe recall.(19) The violation by a supplier of 47 U.S.C. 227, including anyrules or regulations issued under 47 U.S.C. 227.(20) The violation by a supplier of the federal Fair DebtCollection Practices Act (15 U.S.C. 1692 et seq.), including anyrules or regulations issued under the federal Fair Debt CollectionPractices Act (15 U.S.C. 1692 et seq.).(21) A violation of IC 24-5-7 (concerning health spa services), asset forth in IC 24-5-7-17.(22) A violation of IC 24-5-8 (concerning business opportunitytransactions), as set forth in IC 24-5-8-20.HEA 1273 — Concur13(23) A violation of IC 24-5-10 (concerning home consumertransactions), as set forth in IC 24-5-10-18.(24) A violation of IC 24-5-11 (concerning real propertyimprovement contracts), as set forth in IC 24-5-11-14.(25) A violation of IC 24-5-12 (concerning telephonesolicitations), as set forth in IC 24-5-12-23.(26) A violation of IC 24-5-13.5 (concerning buyback motorvehicles), as set forth in IC 24-5-13.5-14.(27) A violation of IC 24-5-14 (concerning automaticdialing-announcing devices), as set forth in IC 24-5-14-13.(28) A violation of IC 24-5-15 (concerning credit servicesorganizations), as set forth in IC 24-5-15-11.(29) A violation of IC 24-5-16 (concerning unlawful motorvehicle subleasing), as set forth in IC 24-5-16-18.(30) A violation of IC 24-5-17 (concerning environmentalmarketing claims), as set forth in IC 24-5-17-14.(31) A violation of IC 24-5-19 (concerning deceptive commercialsolicitation), as set forth in IC 24-5-19-11.(32) A violation of IC 24-5-21 (concerning prescription drugdiscount cards), as set forth in IC 24-5-21-7.(33) A violation of IC 24-5-23.5-7 (concerning real estateappraisals), as set forth in IC 24-5-23.5-9.(34) A violation of IC 24-5-26 (concerning identity theft), as setforth in IC 24-5-26-3.(35) A violation of IC 24-5.5 (concerning mortgage rescue fraud),as set forth in IC 24-5.5-6-1.(36) A violation of IC 24-8 (concerning promotional gifts andcontests), as set forth in IC 24-8-6-3.(37) A violation of IC 21-18.5-6 (concerning representationsmade by a postsecondary credit bearing proprietary educationalinstitution), as set forth in IC 21-18.5-6-22.5.(38) A violation of IC 24-5-15.5 (concerning collection actions ofa plaintiff debt buyer), as set forth in IC 24-5-15.5-6.(39) A violation of IC 24-14 (concerning towing services), as setforth in IC 24-14-10-1.(40) A violation of IC 24-5-14.5 (concerning misleading orinaccurate caller identification information), as set forth inIC 24-5-14.5-12.(41) A violation of IC 24-5-27 (concerning intrastate inmatecalling services), as set forth in IC 24-5-27-27.(42) A violation of IC 15-21 (concerning sales of dogs by retailpet stores), as set forth in IC 15-21-7-4.HEA 1273 — Concur14(43) A violation of IC 24-4-23 (concerning the security ofinformation collected and transmitted by an adult oriented websiteoperator), as set forth in IC 24-4-23-14.(44) A violation of IC 24-4-27.5 (concerning proxy advisors),as set forth in IC 24-4-27.5-12.(c) Any representations on or within a product or its packaging orin advertising or promotional materials which would constitute adeceptive act shall be the deceptive act both of the supplier who placessuch representation thereon or therein, or who authored such materials,and such other suppliers who shall state orally or in writing that suchrepresentation is true if such other supplier shall know or have reasonto know that such representation was false.(d) If a supplier shows by a preponderance of the evidence that anact resulted from a bona fide error notwithstanding the maintenance ofprocedures reasonably adopted to avoid the error, such act shall not bedeceptive within the meaning of this chapter.(e) It shall be a defense to any action brought under this chapter thatthe representation constituting an alleged deceptive act was one madein good faith by the supplier without knowledge of its falsity and inreliance upon the oral or written representations of the manufacturer,the person from whom the supplier acquired the product, any testingorganization, or any other person provided that the source thereof isdisclosed to the consumer.(f) For purposes of subsection (b)(12), a supplier that providesestimates before performing repair or replacement work for a customershall give the customer a written estimate itemizing as closely aspossible the price for labor and parts necessary for the specific jobbefore commencing the work.(g) For purposes of subsection (b)(15) and (b)(16), a telephonecompany or other provider of a telephone directory or directoryassistance service or its officer or agent is immune from liability forpublishing the listing of an alternate business name or assumedbusiness name of a supplier in its directory or directory assistance database unless the telephone company or other provider of a telephonedirectory or directory assistance service is the same person as thesupplier who has committed the deceptive act.(h) For purposes of subsection (b)(18), it is an affirmative defenseto any action brought under this chapter that the product has beenaltered by a person other than the defendant to render the productcompletely incapable of serving its original purpose.SECTION 4. IC 24-5-0.5-4, AS AMENDED BY P.L.186-2025,SECTION 133, IS AMENDED TO READ AS FOLLOWSHEA 1273 — Concur15[EFFECTIVE JULY 1, 2026]: Sec. 4. (a) A person relying upon anuncured or incurable deceptive act may bring an action for the damagesactually suffered as a consumer as a result of the deceptive act or fivehundred dollars ($500), whichever is greater. The court may increasedamages for a willful deceptive act in an amount that does not exceedthe greater of:(1) three (3) times the actual damages of the consumer sufferingthe loss; or(2) one thousand dollars ($1,000).Except as provided in subsection (k), the court may award reasonableattorney's fees to the party that prevails in an action under thissubsection. This subsection does not apply to a consumer transactionin real property, including a claim or action involving a constructiondefect (as defined in IC 32-27-3-1(5)) brought against a constructionprofessional (as defined in IC 32-27-3-1(4)), except for purchases oftime shares and camping club memberships. This subsection does notapply with respect to a deceptive act described in section 3(b)(20) ofthis chapter. This subsection also does not apply to a violation ofIC 24-4.7, IC 24-5-12, IC 24-5-14, or IC 24-5-14.5. Actual damagesawarded to a person under this section have priority over any civilpenalty imposed under this chapter.(b) Any person who is entitled to bring an action under subsection(a) on the person's own behalf against a supplier for damages for adeceptive act may bring a class action against such supplier on behalfof any class of persons of which that person is a member and which hasbeen damaged by such deceptive act, subject to and under the IndianaRules of Trial Procedure governing class actions, except as hereinexpressly provided. Except as provided in subsection (k), the court mayaward reasonable attorney's fees to the party that prevails in a classaction under this subsection, provided that such fee shall be determinedby the amount of time reasonably expended by the attorney and not bythe amount of the judgment, although the contingency of the fee maybe considered. Except in the case of an extension of time granted by theattorney general under IC 24-10-2-2(b) in an action subject to IC 24-10,any money or other property recovered in a class action under thissubsection which cannot, with due diligence, be restored to consumerswithin one (1) year after the judgment becomes final shall be returnedto the party depositing the same. This subsection does not apply to aconsumer transaction in real property, except for purchases of timeshares and camping club memberships. This subsection does not applywith respect to a deceptive act described in section 3(b)(20) of thischapter. Actual damages awarded to a class have priority over any civilHEA 1273 — Concur16penalty imposed under this chapter.(c) The attorney general may bring an action to enjoin an unfair,abusive, or deceptive act, omission, or practice in connection with aconsumer transaction, including a deceptive act described in section3(b)(20) of this chapter, notwithstanding subsections (a) and (b).However, the attorney general may seek to enjoin patterns of incurabledeceptive acts with respect to consumer transactions in real property.In addition, the court may:(1) issue an injunction;(2) order the supplier to make payment of the money unlawfullyreceived from the aggrieved consumers to be held in escrow fordistribution to aggrieved consumers;(3) for a knowing violation against a senior consumer, increasethe amount of restitution ordered under subdivision (2) in anyamount up to three (3) times the amount of damages incurred orvalue of property or assets lost;(4) order the supplier to pay to the state the reasonable costs ofthe attorney general's investigation and prosecution, expert fees,and court fees related to the action;(5) provide for the appointment of a receiver; and(6) order the department of state revenue to suspend the supplier'sregistered retail merchant certificate, subject to the requirementsand prohibitions contained in IC 6-2.5-8-7(a)(5), if the court findsthat a violation of this chapter involved the sale or solicited saleof a synthetic drug (as defined in IC 35-31.5-2-321), a syntheticdrug lookalike substance (as defined in IC 35-31.5-2-321.5(repealed)) (before July 1, 2019), a controlled substance analog(as defined in IC 35-48-1.1-8), or a substance represented to be acontrolled substance (as described in IC 35-48-4-4.6).(d) In an action under subsection (a), (b), (c), or (n) the court mayvoid or limit the application of contracts or clauses resulting fromdeceptive acts and order restitution to be paid to aggrieved consumers.(e) In any action under subsection (a) or (b), upon the filing of thecomplaint or on the appearance of any defendant, claimant, or anyother party, or at any later time, the trial court, the supreme court, or thecourt of appeals may require the plaintiff, defendant, claimant, or anyother party or parties to give security, or additional security, in suchsum as the court shall direct to pay all costs, expenses, anddisbursements that shall be awarded against that party or which thatparty may be directed to pay by any interlocutory order by the finaljudgment or on appeal.(f) Any person who violates the terms of an injunction issued underHEA 1273 — Concur17subsection (c) or (n) shall forfeit and pay to the state a civil penalty ofnot more than fifteen thousand dollars ($15,000) per violation. For thepurposes of this section, the court issuing an injunction shall retainjurisdiction, the cause shall be continued, and the attorney generalacting in the name of the state may petition for recovery of civilpenalties. Whenever the court determines that an injunction issuedunder subsection (c) or (n) has been violated, the court shall awardreasonable costs to the state.(g) If a court finds any person has knowingly violated section 3 or10 of this chapter, other than section 3(b)(19), 3(b)(20), or 3(b)(40) ofthis chapter, the attorney general, in an action pursuant to subsection(c), may recover from the person on behalf of the state a civil penaltyof a fine not exceeding five thousand dollars ($5,000) per violation.(h) If a court finds that a person has violated section 3(b)(19) of thischapter, the attorney general, in an action under subsection (c), mayrecover from the person on behalf of the state a civil penalty as follows:(1) For a knowing or intentional violation, one thousand fivehundred dollars ($1,500).(2) For a violation other than a knowing or intentional violation,five hundred dollars ($500).A civil penalty recovered under this subsection shall be deposited inthe consumer protection division telephone solicitation fundestablished by IC 24-4.7-3-6 to be used for the administration andenforcement of section 3(b)(19) of this chapter.(i) A senior consumer relying upon an uncured or incurabledeceptive act, including an act related to hypnotism, may bring anaction to recover treble damages, if appropriate.(j) An offer to cure is:(1) not admissible as evidence in a proceeding initiated under thissection unless the offer to cure is delivered by a supplier to theconsumer or a representative of the consumer before the supplierfiles the supplier's initial response to a complaint; and(2) only admissible as evidence in a proceeding initiated underthis section to prove that a supplier is not liable for attorney's feesunder subsection (k).If the offer to cure is timely delivered by the supplier, the supplier maysubmit the offer to cure as evidence to prove in the proceeding inaccordance with the Indiana Rules of Trial Procedure that the suppliermade an offer to cure.(k) A supplier may not be held liable for the attorney's fees andcourt costs of the consumer that are incurred following the timelydelivery of an offer to cure as described in subsection (j) unless theHEA 1273 — Concur18actual damages awarded, not including attorney's fees and costs, exceedthe value of the offer to cure.(l) If a court finds that a person has knowingly violated section3(b)(20) of this chapter, the attorney general, in an action undersubsection (c), may recover from the person on behalf of the state acivil penalty not exceeding one thousand dollars ($1,000) perconsumer. In determining the amount of the civil penalty in any actionby the attorney general under this subsection, the court shall consider,among other relevant factors, the frequency and persistence ofnoncompliance by the debt collector, the nature of the noncompliance,and the extent to which the noncompliance was intentional. A personmay not be held liable in any action by the attorney general for aviolation of section 3(b)(20) of this chapter if the person shows by apreponderance of evidence that the violation was not intentional andresulted from a bona fide error, notwithstanding the maintenance ofprocedures reasonably adapted to avoid the error. A person may not beheld liable in any action for a violation of this chapter for contacting aperson other than the debtor, if the contact is made in compliance withthe Fair Debt Collection Practices Act.(m) If a court finds that a person has knowingly or intentionallyviolated section 3(b)(40) of this chapter, the attorney general, in anaction under subsection (c), may recover from the person on behalf ofthe state a civil penalty in accordance with IC 24-5-14.5-12(b). Asspecified in IC 24-5-14.5-12(b), a civil penalty recovered underIC 24-5-14.5-12(b) shall be deposited in the consumer protectiondivision telephone solicitation fund established by IC 24-4.7-3-6 to beused for the administration and enforcement of IC 24-5-14.5. Inaddition to the recovery of a civil penalty in accordance withIC 24-5-14.5-12(b), the attorney general may also recover reasonableattorney fees and court costs from the person on behalf of the state.Those funds shall also be deposited in the consumer protection divisiontelephone solicitation fund established by IC 24-4.7-3-6.(n) An action that arises from, or otherwise involves, an unfair,abusive, or deceptive act, omission, or practice in connection with aconsumer transaction described in section 2(a)(1)(D)(i) or2(a)(1)(D)(iii) of this chapter may be brought and enforced only by theattorney general under this subsection. An action that arises from, orotherwise involves, an unfair, abusive, or deceptive act, omission, orpractice in connection with a consumer transaction described in section2(a)(1)(D)(ii) or 2(a)(1)(D)(iv) of this chapter may be brought andenforced only by an attorney acting on behalf of the local lawenforcement agency or local agency involved in the transaction, unlessHEA 1273 — Concur19the local unit of government served by the local law enforcementagency or local agency requests the attorney general to bring andenforce an action under this subsection on behalf of the local unit. Inaddition, the court may:(1) issue an injunction;(2) order the supplier to make payment of the money unlawfullyreceived from the aggrieved consumers to be held in escrow fordistribution to aggrieved consumers; or(3) order the supplier to pay to:(A) the attorney acting on behalf of the local law enforcementagency or local agency; or(B) the attorney general for the state;as applicable, the reasonable costs of the attorney's or the attorneygeneral's investigation and prosecution, expert fees, and court feesrelated to the action.The time for bringing an action under subsection (c), as set forth insection 5(b) of this chapter, applies to an action brought under thissubsection.HEA 1273 — ConcurSpeaker of the House of RepresentativesPresident of the SenatePresident Pro TemporeGovernor of the State of IndianaDate: Time:HEA 1273 — Concur
Requirements for proxy advisors. Provides that if a proxy advisor makes a recommendation against entity management on an entity proposal or proxy proposal, or makes a default recommendation or policy concerning votes against entity management on entity proposals or proxy proposals, and the proxy advisor does not do so based on a written financial analysis, the proxy advisor shall do the following: (1) At the time the proxy advisor provides the proxy advisory services, provide a clear and conspicuous disclosure to each interest holder or any person acting on behalf of an interest holder, receiving the proxy advisory services, that: (A) identifies the services being provided by the proxy advisor; (B) identifies the recommendation at issue; and (C) states that the proxy advisor has made the recommendation without utilizing a written financial analysis regarding the impact that the recommended action would have on entity interest holders. (2) If the proxy advisor provides certain proxy advisory services, then at the time the proxy advisor provides the proxy advisory services, the proxy advisor must provide to entity management the disclosure provided to each interest holder or any person acting on behalf of an interest holder receiving the proxy advisory services. (3) For the entire time that a proxy advisor is providing proxy advisory services to an interest holder of an entity or any person acting on behalf of an interest holder of an entity, prominently display on the home page of the proxy advisor's website a statement that the proxy advisor has made a recommendation: (A) against entity management on an entity proposal or proxy proposal; and (B) without utilizing a written financial analysis regarding the impact that the recommended action would have on entity interest holders. Provides that if a proxy advisor makes a recommendation against entity management on an entity proposal or proxy proposal, or makes a default recommendation or policy concerning votes against entity management on entity proposals or proxy proposals, and the proxy advisor does so based on a written financial analysis, the proxy advisor shall do the following: (1) At the time the proxy advisor provides the proxy advisory services, provide a clear and conspicuous disclosure to each interest holder or any person acting on behalf of an interest holder, receiving proxy advisory services, that: (A) identifies the services being provided by the proxy advisor; (B) identifies the recommendation at issue; (C) states that the proxy advisor utilized a written financial analysis regarding the impact that the recommended action would have on entity interest holders in making the recommendation; and (D) states that the written financial analysis is available upon request. (2) Make the written financial analysis available to an interest holder or any person acting on behalf of an interest holder, receiving the proxy advisory services within a reasonable time after an interest holder or any person acting on behalf of an interest holder, receiving the proxy advisory services requests the written financial analysis. (3) If the proxy advisor provides certain proxy advisory services, then at the time the proxy advisor provides the proxy advisory services, the proxy advisor must provide a copy of the written financial analysis to entity management. Amends the definition of "consumer transaction" for purposes of the deceptive consumer sales act to include the provision of a product or service to a state agency or a local agency in Indiana. Amends the definition of "supplier" for purposes of the deceptive consumer sales act to include an entity that provides a product or service to a state agency or a local agency in Indiana. Provides that an action that arises from a consumer transaction involving the provision of a product or service by a supplier to a state agency may be brought and enforced only by the attorney general. Provides that an action that arises from a consumer transaction involving the provision of a product or service by a supplier to a local agency may be brought and enforced only by an attorney acting on behalf of the local agency, unless the local unit of government served by the local agency requests the attorney general to bring and enforce an action on behalf of the local unit. Provides that in an action that arises from a consumer transaction involving the provision of a product or service by a supplier to a state agency or a local agency, a court may take certain actions.
Sponsors
Rep. Kyle Pierce (R) sponsors HB 1273, and 3 members have co-sponsored it.
Committees
HB 1273 went before 2 committees: Financial Institutions and Insurance & Financial Institutions.

History
HB 1273 has taken 28 actions since Jan 6, 2026, the latest on Mar 3, 2026.
| Chamber | Action | |||
|---|---|---|---|---|
Mar 3, 2026 | House | Signed by the Governor | ||
Mar 3, 2026 | House | Public Law 60 | ||
Feb 27, 2026 | Senate | Signed by the President Pro Tempore | ||
Feb 27, 2026 | Senate | Signed by the President of the Senate | ||
Feb 25, 2026 | House | Signed by the Speaker |
Votes
HB 1273 went to 3 roll calls across both chambers, the latest on Feb 25, 2026 at 72–20.
| Chamber | Question | Yea | Nay | |||
|---|---|---|---|---|---|---|
Feb 25, 2026 | House | House - House concurred with Senate amendments | 72 | 20 | ||
Feb 17, 2026 | Senate | Senate - Third reading | 41 | 4 | ||
Jan 20, 2026 | House | House - Third reading | 67 | 21 |
Source: iga.in.gov · legiscan.com